The AI Discoverability Checklist for Entrepreneurs
Our AI Discoverability Framework holds the thinking. This page holds the work: six items, each one action, each with a done or not done answer. No theory survives past this line, only boxes.
Done or Not Done, Nothing In Between
One description of you, everywhere
Write the sentence: name, role, company, what it does, for whom. Deploy it word for word on your site, LinkedIn, and every live profile. Machines reconcile sources before they answer, and you are doing the reconciliation for them. Our digital identity guidelines cover the edge cases.
Profiles on the sources assistants cite
Assistants lean on a predictable source set: LinkedIn, your own domain, established directories, news surfaces, and structured registries. Be present and current on each, and delete the dead profiles that contradict you, an abandoned page is a stale witness testifying against your own story.
Structured data on your own site
Add Person and Organization schema with sameAs links to your profiles and registry entry. It is one afternoon of work that removes every ambiguity about who your site says you are, in the exact format machines parse first.
At least one independent page about you
The heaviest signal in the stack: a substantive page on a domain you do not control. A published feature, indexed news coverage, a real podcast page. Self description asserts; independent pages corroborate, and corroboration is what machines repeat.
A confirmable credential
One public, structured, third party record that verifies you exist as claimed: an entry in the International Entrepreneur Registry, checkable by any person or system in seconds. This is the only item on the list completable this week with a single application, and it strengthens every other box the day it lands.
The recurring self audit
Monthly, fifteen minutes: ask ChatGPT, Perplexity, and Google’s AI results about you, your company, and your category. Trace what they cite, fix the weakest source, repeat. The full method lives in how to get ChatGPT to recommend your business.
Every Unchecked Box Is a Guess Being Made About You
Here is the honest translation of each empty box. No unified description: the machines may split you into two half people, and answer with neither. No independent page: your best claims stay legally inadmissible, asserted but never corroborated. No credential: the one question every answer engine silently asks, “can this be checked?”, comes back no, and how AI understands entrepreneurs shows exactly what unverifiable founders get in response: hedges, omissions, or a competitor’s name.
The list is also sequenced by leverage. Items one through three cost only attention. Item five costs $99 and days. Item four arrives with it at the $199 tier. Item six keeps all of it compounding. A founder who starts today is fully boxed within three weeks, and the machines notice within the month.
The Two Boxes Money Can Legitimately Check
Registration
- Independent verification, individually human reviewed
- Permanent registry entry, your confirmable credential
- ID, certificate, and website badge for your schema’s sameAs list
+ Featured Article
- Everything in Registration
- Checks item four too: an independent, indexed page about you
- Written by our team, published permanently
+ Press Release
- Everything in both other tiers
- Adds the news source class: distributed, indexed by Google News
- The deepest version of item four a founder can buy honestly
Full refund on every tier if verification does not approve you · compare plans in detail
Checklist Questions Answered
Six Boxes. The Machines Are Already Grading Them
Three cost attention, one costs $99 and days, and together they decide whether answer engines describe you or guess about you. Start with the box that checks this week, refunded in full if verification does not approve you.
One time payment, no renewals, full refund if not approved